Ethics & Standards 15-20% Weight Lesson 001

🎓 道德与职业准则 — 导论

Ethics and Professional Standards — Introduction · 30 Minutes

🎯 学习目标

  • 理解 CFA 道德准则的重要性及考试权重
  • 掌握道德准则的六大组成部分
  • 识别并避免利益冲突、抢跑交易和内幕交易

一、什么是 CFA 道德准则?

CFA 协会制定了《道德与职业行为准则》,这是 CFA 考试中最重要也最容易丢分的部分。

  • 权重最高(15-20%)= 约 36-48 道题
  • 道德调节机制:如果道德部分表现差,即使总分达标也可能不及格
  • 情景题为主:考题都是情景题,不是死记硬背

💡 记忆技巧: 把这六条想象成"一个金融从业者的做人底线"——对客户的底线、对自己的底线、对市场的底线。

道德准则的六大组成部分

序号组成部分核心理解
1以诚信、胜任、勤勉、尊重和道德方式行事你的行为 = 行业声誉
2将投资行业的诚信和客户利益置于自身利益之上客户永远第一
3运用合理判断并保持独立的专业判断独立思考,不盲从
4自己践行并鼓励他人以专业和道德方式行事以身作则
5维护全球资本市场的诚信和活力不操纵市场
6保持并提升专业能力永不停止学习

二、例题解析

例题 1:抢跑交易 (Front Running)

情景:张分析师是基金经理。他发现自己的个人账户可以买入一只股票,这只股票他正准备大量推荐给基金客户。他应该怎么做?

👉 点击查看答案

分析:根据"客户利益至上"原则,客户订单必须优先于个人交易。张必须确保客户订单先于个人订单执行。

答案: 张分析师不能先于客户买入

例题 2:重大非公开信息 (MNPI)

情景:李分析师在一次行业会议上无意中听到某公司 CEO 透露下季度业绩超预期。她可以基于此调整研究报告吗?

👉 点击查看答案

分析:CEO 无意透露 = 重大非公开信息(MNPI)。基于 MNPI 做决策 = 内幕交易,违反"市场诚信"原则。

答案: 不可以,这是重大非公开信息

三、自测练习

自测题 1

王经理是一家投行的高级分析师。他的客户是一家养老基金。在给客户做投资推荐时,他应该:

  • A. 推荐佣金最高的产品,因为投行需要收入
  • B. 推荐最适合客户风险偏好的产品 ✅
  • C. 推荐自己持仓最多的产品
  • D. 推荐最近表现最好的产品

自测题 2

赵分析师发现自己的朋友持有某只股票,他正在推荐这只股票给客户。他需要:

  • A. 不需要披露,这是个人关系
  • B. 只在客户问起时才披露
  • C. 主动披露利益冲突 ✅
  • D. 等股票涨了再披露

自测题 3

以下哪项行为违反了 CFA 道德准则?

  • A. 在研究报告中使用公开数据
  • B. 拒绝基于内幕信息做交易
  • C. 向客户保证"这只股票一定涨" ✅
  • D. 定期审查自己的投资决策

📌 今日总结

  • CFA 道德准则的六大组成部分
  • 客户利益至上是最核心的原则
  • 内幕交易、抢跑交易、保证收益都是明确违规

参考答案:1-B · 2-C · 3-C

下一课:Lesson 002 · Code vs. Standards

道德准则 vs. 职业行为标准 · 七大标准 I-VII · PIM-VICE 记忆法

🎯 Learning Objectives

  • Understand the importance and weight of the CFA Code of Ethics.
  • Master the six components of the Code of Ethics.
  • Identify and avoid conflicts of interest, front running, and insider trading.

1. What is the CFA Code of Ethics?

The CFA Institute has established a Code of Ethics and Standards of Professional Conduct, which is the most important and most frequently tested section of the exam.

  • Highest weight (15-20%) = approx. 36-48 questions.
  • Ethics "bump" rule: Weak ethics performance may lead to failure even with a passing total score.
  • Scenario-based: Questions test practical judgment, not rote memorization.

💡 Memory Tip: Think of these six components as the "professional bottom line" — your baseline, the client's baseline, and the market's baseline.

The Six Components

#ComponentKey Idea
1Act with integrity, competence, diligence, respect, and in an ethical mannerYour behavior reflects on the profession
2Place the integrity of the investment profession and clients' interests above your ownClients come first, always
3Use reasonable care and exercise independent professional judgmentThink independently; don't follow the crowd
4Practice and encourage others to practice ethicallyLead by example
5Promote the integrity and viability of global capital marketsDon't manipulate markets
6Maintain and improve professional competenceNever stop learning

2. Example Questions

Example 1: Front Running

Scenario: Analyst Zhang is a fund manager. He realizes his personal account can buy a stock that he is about to recommend heavily to fund clients. What should he do?

👉 Click to reveal answer

Analysis: Under the "clients first" principle, client orders must take priority over personal trades. Zhang must ensure client orders are executed before his personal orders.

Answer: Zhang must NOT buy before his clients.

Example 2: Material Nonpublic Information (MNPI)

Scenario: Analyst Li overhears a company CEO unintentionally revealing that next quarter's earnings will beat expectations at an industry conference. Can she adjust her research report based on this?

👉 Click to reveal answer

Analysis: CEO's unintentional disclosure = Material Nonpublic Information (MNPI). Trading or acting on MNPI = Insider Trading, violates "market integrity".

Answer: No, this is material nonpublic information.

3. Self-Test

Question 1

Manager Wang is a senior analyst at an investment bank. His client is a pension fund. When making investment recommendations to the client, he should:

  • A. Recommend the product with the highest commission, because the bank needs revenue
  • B. Recommend the product most suitable for the client's risk profile ✅
  • C. Recommend the product he holds the most of personally
  • D. Recommend the product with the best recent performance

Question 2

Analyst Zhao discovers that his friend holds a stock that he is recommending to clients. He needs to:

  • A. No disclosure needed — it's a personal relationship
  • B. Only disclose if the client asks
  • C. Proactively disclose the conflict of interest ✅
  • D. Disclose after the stock goes up

Question 3

Which of the following actions violates the CFA Code of Ethics?

  • A. Using public data in a research report
  • B. Refusing to trade based on material nonpublic information
  • C. Guaranteeing to a client that "this stock will definitely go up" ✅
  • D. Regularly reviewing his own investment decisions

📌 Key Takeaways

  • The Six Components of the CFA Code of Ethics
  • Clients' interests first is the core principle
  • Insider trading, front running, and guaranteeing returns are all explicit violations

Answer Key: 1-B · 2-C · 3-C

Next Lesson: Lesson 002 · Code vs. Standards

Code of Ethics vs. Standards of Professional Conduct · Seven Standards I-VII